Now more so than ever, small businesses need a compelling and effective digital marketing strategy. The majority of consumer spending is now facilitated via digital platforms, with traditional marketing methods in terminal decline.
If you’re wondering how to market your online business, or how to take your business into the digital realm, worry not. You don’t need big bucks to hire a team of savvy digital marketing experts.
Rather, you just need to know the basic tenets of small business internet marketing that will guarantee you reach the customers you want to reach. Here are the most straightforward and effective ways to promote your business online.
1. Expand Your Local Footprint
While the internet is a borderless place, making sure your web presence is tailored to your local community will greatly increase your odds of getting valuable leads.
If your website is optimized for local search, it will come up on search engines when people in your area are looking for what you can offer.
Invest in a Google Business presence so that your business page shows up in your area.
Make sure your website has plenty of local keywords (e.g. the neighborhood and city your business is in). All of this will help boost your presence where it matters.
2. Create Valuable Content
If you’re wondering how to market an online business in a way that stands out, you’ll need to focus on content.
While simply advertising your goods and services is all well and good, this is not enough to expand your reach.
You should use your online presence to create content that people will want to see, even if they aren’t initially interested in buying your products.
Think of how you can create useful how-to videos that relate to your business.
Get creative and post something artistic, funny, or sweet that will draw people in. Content is king, and it is still the most reliable digital marketing strategy.
3. Optimize for Search Engines
When learning how to market online, it is absolutely essential that your website and all other digital channel are fully optimized for Google.
SEO, or search engine optimization, is a way of formatting your site in a way that ensures it will show up on the first page of Google results.
It involves link building, keyword placement, guest blogging, device formatting, and more. Naturally, this can be a lot for a small business to take on.
That’s why the most effective SEO approach is to use a trusted and affordable digital marketing agency that will be able to optimize your site for you.
Once your site is fully SEO-ready, your audience reach will be greatly expanded.
4. Build Consumer Trust
Finally, taking steps to let customers know that you are a trustworthy operator is essential. Consumers read online reviews before making a majority of purchases.
This means that if you’re looking to market your business online, you will need a broad and reliable review infrastructure.
Make sure customers can review you on Google, Facebook, Trustpilot, Yelp, and Tripadvisor. Run promotions to encourage customers to leave feedback.
Engage with people of social media whenever they have a question, as your response rate will affect your web rankings. Finally, of course, provide a service that will encourage glowing reviews.
Learn More About Small Business Internet Marketing
With these small business internet marketing tips, you are ready to start reaching new audiences. To learn more about how to market your business online, make sure to consult our Business Solutions section for regularly-updated, expert advice.