The colors you choose for your brand have an immediate and substantial impact on your business’s image, perception, and, in some cases, the likelihood of success. The color scheme you ultimately choose plays a vital role in your marketing assets. This includes everything from the design of a website, your logo, and more.
Utilizing brand colors consistently and across all your platforms can help create a unified look and feel for your company, making it more recognizable and memorable.
If you want to ensure your business stands out, choosing the right brand colors is essential. Some tips to help you with this can be found here.
Determine Your Brand Identity
The colors you choose for your brand are a reflection of your brand identity. The color palette needs to align with your values and the messaging you want to communicate.
To do this, you must define your brand identity. A good practice for this is to create a list of adjectives that describe your company’s character – just like you would describe a person. Think about how you want your brand perceived and what sets you apart from your competition.
Explore the Meanings of Different Colors
Once you have figured out your brand personality, you should choose the colors that will help it shine through. When doing this, consider looking into the psychology of color to learn about common color meanings.
While this is true, it is also worth mentioning that color isn’t an exact science. There is no set equation to determine what colors mean. This is when various color combinations come in because they can help you create a look that creates certain feelings.
An example of this would be blue paired with gold and blue paired with pink. Blue and gold create notions of luxury and royalty, while blue and pink feel much more youthful and playful.
Colors mean different things based on the things they are paired with, and the cultural and context connotations. However, there are color trends based on industry. Some examples of this include:
Tech companies often choose blue, which symbolizes efficiency, intelligence, and trust. Other colors used are purple, which shows creativity and quality and orange, which is optimistic and friendly.
Beauty and Fashion
Many companies in this industry choose black, which indicates glamour and sophistication. They may also opt for warmer colors, such as pink, orange, and red, which show excitement, confidence, and passion.
Health and Wellness
Most health and wellness companies opt for blue because it shows responsibility, trustworthiness, and cleanliness. Some other popular options include green, which represents wholesomeness and nature, and orange, which includes energy and vitality.
Look for Inspiration
A final step you can use before determining brand colors is to search for color inspiration. Look through what your competitors are using and try to figure out what makes them work properly.
Consider what you can learn from these color choices and the ways you can differentiate yourself from the competition. Some great sources of inspiration include online color palette generators, where you will be able to find ideas for unique shades or pairings. You will need all this information when working with a product labeling company to create items for your business.
Select Your Main Color
The primary color of your brand is the one most associated with it. For example, when you think of Tiffany’s, blue likely comes to mind. For brands like Pinterest, the main color is red.
When selecting the main color for your brand, choose a single-color option that embodies your business based on the color meanings you learned above. You can try out different shades or tints of the color you have selected to see what looks best.
Select Your Secondary Colors
After selecting your primary color, choose two to four colors to go with it. These are the colors that will compliment your main one. It can appear right besides it or independently.
The secondary colors you choose can go in a few directions:
- Analogous color scheme
- Contrasting color scheme
- Monochromatic color scheme
Each of these options can work; you just have to decide which one is right for your brand.
Choose Neutral Colors
When selecting brand colors, you may focus on the main ones and overlook the importance of neutrals. However, the neutral colors matter too, and they will be used for most of your communication (for example, the color of your written text) and will show up in the background of most of your assets.
Usually, neutral colors include black or white. However, they may be combined with different shades of grey.
Test the Brand Colors You Choose
After selecting your colors, put them together, and test them in a few combinations to ensure they complement each other. You should also make sure they convey the message you were going for.
Be sure to test the selected palette for accessibility too. You want everything to be legible. There are several browser plugins and online resources that will let you test color contrast to ensure accessibility.
What Brand Colors Are Right for You?
When it comes to selecting brand colors, there’s a lot to think about and consider. Be sure to use the tips and information above to minimize issues and choose the colors that best suit your brand and business.
If you are looking for other helpful information on different topics such as technology, hobbies, and entertainment, be sure to check out some of our other blogs.