Did you know that the internet hosts close to 2 billion websites as of 2020?
Out of the 2 billion, there are about 400 million active sites. Thousands of new sites come up online as of this moment onward.
These websites clamor for attention, including yours. With that said, the main element that determines a website’s success is in website user experience. Neglecting the UX can only bring losses to your website.
You can strive to improve your website’s user experience. Today, we will look at methods that can help you provide a good UX.
1. Improving Website Speed
You can improve the website’s user experience by making the site load and process faster. A website’s load speed is one of the determining factors for visitors to stay. It takes about 15 seconds for a user to decide whether they should stay or go.
During those 15 seconds, they will decide if your website is worth staying in or it would be best to bounce. You have a lot of factors contributing to this small window. The crucial ones are website loading speed, website design elements, and content.
By improving your website speed, you also contribute to a good UX. This makes their browsing easier and effortless.
One other aspect that contributes to this speed is the website’s responsiveness. Factor both of these portions to improve your user experience.
2. Use White Space
In a visual sense, having white space on the website helps in providing a pleasing appearance. It provides breathing room and it helps in avoiding clutter. It also makes your website legible and easy to read
Consider this thought, having white space can increase a user’s attention span. It helps in bolstering consistency and openness.
Although having too much white space might end up being detrimental. Thus you need to strike a balance between white space and content.
3. Make Website Searchable
By making your website searchable, you also add a degree of functionality and ease in browsing through the content that you have. A search function can have visitors look around and find the relevant content that they need. They can do this by typing in the keywords needed.
You have various approaches to accomplish this. One would be through the inclusion of a search bar. Google has a programmable search bar that you can integrate to your site for free.
Another method you can is by adding a list of categories that your visitors can click from. A tag cloud also helps in this, where you can bring out the keywords that frequently appear on your website’s content.
With a searchable site, you can find ways to let your visitors find the content they need. For instance, they can also find documents and forms that they can download. Speaking of documents, you can check out this company for your needs regarding dynamic PDFs.
4. Make Website Mobile-Friendly
Most users access the internet through their smartphones. This makes it easier to visit various websites and pages. Making your website compatible for mobile viewing makes the website attractive as it scales to the smartphone’s screen without looking like a cluttered mess.
By making your website optimized for mobile devices, you also boost your website’s visibility in search engines like Google. Having a mobile-friendly website puts it on a higher priority on the search algorithm.
When working on web design, consider these pointers. One is to make the font size large enough for mobile devices. Make sure that website visitors don’t have to zoom in to read the text.
Another aspect you can tackle for improving user experience is by including a mobile menu. Mobile screens work towards a vertical spread. By letting your menu open downward, users can browse through the site easily.
5. Maintain Consistency in Web Pages
You also need to consider consistency for the website to provide a harmonious aesthetic to it. It makes your website look professional and well-made. With that, you have various elements to take note of when it comes to consistency.
For instance, you have to make sure your headings and text have a consistent look to them. This includes the choice of color, font style, and size. Other portions include photo choices, spacing, and other design elements.
In simpler terms, you have to be consistent with the theme of the website. With a consistent appearance, your website looks beautiful and pleasing to the eye. Also, your users will feel assured that they are still on the same website.
Make sure to pay attention to the style choices that you pick. Whichever you pick, be consistent with implementing them throughout the website.
6. Close Off Dead Ends
Have you encountered those moments when you click on a link on the website and you end up seeing an Error 404? This error is what comes up when a link leads the user to a dead-end, where they get nothing after clicking the link. Search engines do not penalize you for it, but users find this a turn-off.
Make sure to check your website for any 404s. Consider using tools that can help you scan and pick off these errors. By eliminating these dead ends, your users will have a better time on your site.
7. Use Attractive and Clear Calls to Action
You need a clear and compelling call to action to wrap everything up. This can come in the form of a button or a link that leads the user to the next step. For instance, links that lead towards your services page or towards a scheduling tool.
These come in various forms depending on the type of site that you run. Whichever you use, make sure to call the user’s attention towards the next step.
Improve your Website User Experience Today
By bolstering and improving your website user experience, you can bring your users to stay long enough that they push through towards the next step. This leads to conversions and sales, letting you gain more for your website.
Do you want to learn more about compelling web design? There are more tricks for you to use to enhance the user’s experience. Check out our guides to learn all you can today!