Sales funnels have been around for a while now, and as you probably know, they have a somewhat complex structure but most people are being able to use them in an advantage. So, you don’t need to be a marketing expert to use a sales funnel, and here we decided to teach you the basics. Keep reading.
What is a sales funnel?
The concept of a Funnel or also called a Sales Funnel is quite popular among small and medium-sized companies. It is a system that will allow you to better understand the results obtained in each stage of the process that composes it in terms of attracting new customers for your brand.
This way, your sales funnel will allow you to keep track of your potential customers and will help you to cover all those activities to be done with your brand from the top where the visits to your website are measured, to the end of the funnel, where they become sales, that is to say, final customers.
What are the stages of a sales funnel?
There are different types of sales funnels, they vary depending on the type of business, but among these types, there are four sections or characteristics that are maintained in all of them.
The awareness stage is undoubtedly the most important part of the funnel, regardless of its type, as it is here that you welcome those potential customers who may eventually become buyers, generating sales for your product or service.
The central focus of this stage is to let those potential customers know that you know the problem and provide them with content that is attractive to them so that they can then proceed to introduce your service or product, which of course will be the solution they need to their problem.
At this stage, the number of potential customers begins to decrease but it is also the time when the chances of conversion into sales begin to increase considerably because customers become familiar with and attuned to your brand, and as this happens, their curiosity about what you offer increases.
Don’t forget that no matter what position you want to take in the market for your brand, and make sure that the message you send to the public is always consistent and coherent and that your discourse is based on truth.
Now, the potential client already knows you, knows that you exist and you have provided him with the answers and solutions he needs to solve his problems, and now he is ready to make his decision. It is then when you must include your sales offers, where your potential customers will be able to choose from the different options that you as a brand offer them.
This is the final phase of your sales funnel, the last step, and it is here that you finally capture the customer who decided to opt for the purchase of your product or service and end the sale.
In the case of this last phase, the conversion rate your brand achieves will depend on your ability to mobilize potential customers through all phases of the funnel.
Do I need to pay for advertising for the first stage of my sales funnel?
To get potential customers into your sales funnel, you will have two options to generate traffic: organically and by paying.
If you choose the organic option, that is, free of charge, this option can be implemented by optimizing your website using SEO strategies that will allow you to be found on the web without having to pay to appear in search engines such as Bing or Google, or by making publications through social networks.
As for the paid option, this can be done by paying advertisements about your brand or company through platforms such as Google Ads or Facebook Ads, to generate more traffic from potential customers to your service or brand website.
What is the best place to pay for advertising for my sales funnel?
Since we are talking about both Google Ads and Facebook Ads, you may be wondering, which of these options is better and which will benefit my business more?
The difference between Facebook Ads and Google Ads is that the ads of the first-mentioned system are presented to customers without any notice, surprise, while in the case of Google Ads, it is the user who must specify and seek a solution through a search engine.
Both Google Adwords and the Facebook Ads tool are highly efficient options to take into account; the difference between which function is better for you will depend on your budget and the objectives you have set for yourself as a company in terms of marketing and advertising.
How do the message and content differ at the different stages of the funnel?
It is important to note that each stage of the sales funnel has a different type of message or content that you must consider to achieve the success you desire.
Top of the Funnel
At this point, the final purchase is not the main concern of a potential customer, since it is looking for general information, solutions to their problems, feasible options that may not have found yet on the web.
You must also demonstrate that your brand or service provides the effective solutions that the client is looking for to their problems or needs. So, make sure you offer valuable content that encourages them to become part of the recurring public of your publications, so you must disseminate content that engages them in your networks, to create and maintain a relationship between your brand and the client.
The middle part of the funnel
At this stage is when the client is more receptive in terms of providing more information about himself or his company to receive in exchange more content and that it fits their own needs, so based on this you must provide content options that convince and publicize solutions that your company provides to its customers.
The final part of the funnel
The customer is already convinced that you are what he needs, now it is up to you to show him the dotted line where he must sign to seal the purchase between him and your product or service, so it is up to you to talk about everything you offer, the multiple options, benefits, etc., with brief but specific content that will make the customer fall in love with you to make the purchase.
How many types of sales funnel are there?
A sales funnel must be oriented to your type of business. In this regard, there can be as many types of funnels as business ideas so the possibilities are limitless. Following up, we are going to talk about some common Sales Funnel types that you can find and use online.
Sales Funnel of a Region or Territory
This funnel contains in itself all the sales funnels of sellers within this specific region or territory.
Key Account Sales Funnel
Perhaps your organization has contracts with clients who represent large organizations, so you might face a large account sales funnel. In this case, you could merge all of these opportunities for your organization into one big sales funnel.
Strategic Account Sales Funnel
These types of funnels are effective if you want to get a good investment for your brand because if you have a percentage of customers that represent a large percentage of sales, they need special and differentiated attention so that they buy more and more.
You must take into account which are the most effective actions that will make your best customers continue buying.
Product Line Sales Funnel
This type of sales funnels focuses on a specific product line or segment because at the end of the day a funnel is nothing more than several active opportunities that will guide the process until a sale is made.
By using this funnel you can set more effective marketing strategies for your products to get the sale you are looking for.
Why are sales funnels necessary?
Having a sales funnel for your company is effective and important because it will make it easier for you to analyze the marketing strategies you are using for your brand or service.
Using this sales funnel you will notice that you reach the objectives you have set for yourself with your strategies, and if you do not achieve them, you will be able to modify those strategies until you manage to define which ones work correctly with your audience segment and with your organization to achieve the greatest amount of concrete sales.
10 Tips to make your sales funnel a success
- Always keep your sales funnel optimized and perfected.
- Differentiate correctly the content you will present in each of the phases of your funnel.
- Don’t set too many activities or stages in your funnel that can cause your team to perform poorly.
- Make sure you always define the processes from your ideal customer prototype.
- The processes you design should focus on getting more large sales in a short time.
- Specify and categorize all stages of the sale, emphasizing the important steps that must be taken to make the sale happen.
- Remember that your funnel represents the stages of a sales process that your client must go through from the moment he arrives at the moment he makes the sale.
- Always set goals and objectives for each stage of your sales funnel.
- Set a time frame (end of the month, bi-monthly, or quarterly), and evaluate the metrics and objectives achieved.
- Analyze what changes you could make to optimize your sales funnel and achieve more sales.