You should be spending around eight percent of your revenue on marketing. You can always improve your marketing strategy. Just because you have perfected the basics, it doesn’t mean you can’t raise your game.
If you’re determined to outpace the competition, you need to consider how to embrace marketing tips that transform your business. Check out the below tips.
1. Personalize Your Marketing
You need to constantly explore ways you can personalize your marketing content for your audience. This includes adding someone’s first name in your newsletter. However, it goes beyond this.
You should adjust your website so that people who are new visitors have a different experience with regular visitors. Whenever it is possible to segment your audience, you need to learn to treat your customers differently according to a bunch of factors.
2. Establish Yourself as an Influencer
Up to 86 percent of young people want to be influencers. You can work with YouTube influencers to promote your business. But, why not simply establish yourself as an influencer in your industry anyway.
You could be an authority in your industry. Keep writing insightful blog posts, putting out social media content, and speaking at events. This is a really effective way to promote your brand and gain the trust of your audience over time.
3. Always Use SEO
Around one-quarter of people click on the first result on Google. If you don’t work hard to rise to the top of the results pages, you won’t get as much web traffic.
Pack your blog content with SEO techniques. This includes keywords that are regularly searched by your audience.
If you’re a local business, you need to include local SEO tips as well. This is important to compete with your rivals locally.
4. Produce Great Visual Content
People don’t just want to read dry blog posts. Visual content gets around 53 percent more traction on Facebook compared with text-only posts.
You need to do everything you can to get creative with your marketing content. Video is becoming the most popular way to connect with your audience.
However, you may also want to experiment with infographics and high-quality images across your social media. Check out marketing with a DSP to discover more ways to create better content.
5. Send People Giveaways
If you want to promote your products or services, you need to give people a taster. People love getting something for nothing!
Can you run an online webinar where you offer free training? Are you able to send people a freebie to give them a better idea of your brand?
You can even offer giveaways in the form of a regular newsletter or a weekly podcast where you give people entertaining content.
Discover More Advanced Marketing Tips
If you’re searching for ways to outpace your competition, you should look no further. These advanced marketing tips are the best way to get ahead.
Do you want to discover more about how to take advantage of the best marketing techniques? Check out our blog!