In 2019, there were around one billion active users on Instagram. Businesses must cultivate a community, expand their reach, and boost sales. It can feel overwhelming if you’re unfamiliar with the platform, but once you know the basics, you’ll increase your revenue in no time. To help you, we’ve compiled a list of nine Instagram tips for businesses. Here’s everything you need to know.
1. Write a Killer Profile
Creating a Business profile is one of the most important tips for running a business on Instagram. This helps you track engagement with your followers, so you know what’s working.
This feature also lets you add contact information like your business’s number, email address, and physical address. You should also add a link to your website, as it helps drive traffic back to your homepage or blog.
Craft the perfect profile. This starts with your bio, as it’s the first thing people see once they click on your page. Bios have power as it sways someone to follow you and invest time or money into your brand.
Make sure your bio connects with your target audience, explains your brand’s actions, and embraces your business’s tone. Don’t forget to add emojis. They’re light-hearted and show you’re social media savvy.
You should also upload a recognizable profile image, so people instantly know it’s your brand. It could be your logo, logomark, or a mascot. If you’re stumped, consider your brand and its values, and find an image that best represents it.
2. Post Consistently
When using Instagram for business, post on the platform once a day. Doing so shows your audience what to expect from you, and it maximizes your engagement. Take photos in natural light, edit them, and ensure they’re high-quality.
To make your page effective, follow a color scheme, and use the same filter during the editing process. Think about your target audience and which images or colors would best appeal to them. This will help you create a cohesive feed that strengthens your brand identity.
You must also craft compelling captions that enhance your content. Decide whether you want to share a story or keep them short like a headline. Regardless, encourage engagement by finishing your caption with a question so your audience can reply in the comments.
3. Leverage Hashtags
Hashtags let you hone in on your target audience and expand your reach. As a brand, you should create a brand-specific hashtag (#yourbusinessesname) to build your community and connect with followers individually. Aim to use 11 hashtags and find popular hashtags, so your content is easier to discover.
4. Run Contests
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Host contests as they increase engagement, raise awareness of your brand and encourage prospects to follow you. Consider doing a photo-sharing contest where you ask followers to share a photo with your product while using your brand’s hashtag. Or ask followers to join the contest by commenting on your post and tagging a friend so they can enter too.
5. Use Stories, Reels, and IGTV
Around 500 million people use Instagram Stories every day.
This feature is live for 24 hours and lets businesses share behind-the-scenes content, experiment with different content types like GIFs, and collaborate with other users. For instance, host a Q&A so you can answer customers’ questions about your brand or about how to use your product.
Instagram reels are great for short-term video content, as they’re easy to share and have a large character limit, so you can craft a compelling caption.
And use IGTV to share longer video content, perfect for sharing previews about your products or useful how-tos.
6. Take Your Audience Behind the Scenes
One of the best Instagram tips for businesses is to humanize your brand. Show customers where your products come from by demonstrating how they’re made and distributed. You can even show the brainstorming process, so customers feel more connected to your brand.
7. Collaborate With Others
Instagram is the platform to collaborate with similar businesses, influencers, and customers. Shout out another brand, and vice versa, because it lets you promote your business to another audience, so you both benefit from the exposure.
Or consider a paid shout-out with an influencer. This is where you pay someone with a much larger following to promote your product, a fantastic way to gain more followers as long as it’s a genuine message with a strong call to action.
8. Remember Your Target Audience
Our tips for a business Instagram are pointless if you’re not tailoring content toward your target audience. Look at your competitors’ pages and see which type of photos or photos get the most engagement. Experiment with a wide range of employee selfies, product arrangements, and product sneak peeks.
9. Constantly Analyze Your Profile
Business profiles let you analyze your posts to see which are getting the most likes and comments and how many are sharing. These analytics are crucial as they show whether you connect with your target audience. And if you’re not reaching your target audience, tweak your Instagram strategy and see which content they’re engaging with the most.
Those Are Our Instagram Tips for Businesses
Now you know our Instagram tips for businesses.
Use a Business profile, create a strong bio, and post consistently to engage with your audience. Create your brand’s hashtag, leverage Stories, and monitor your analytics to ensure you reach your target audience. Good luck!
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