Now more than ever, a small business needs a compelling digital marketing strategy. Most consumer spending is now facilitated via digital platforms, with traditional marketing methods in terminal decline.
If you’re wondering how to market your online business or how to take your business into the digital realm, worry not. Hiring a team of savvy digital marketing experts doesn’t need big bucks.
Instead, you need to know the basic tenets of small business internet marketing to guarantee you reach the customers you want. Here are the most straightforward and effective ways to promote your business online.
1. Expand Your Local Footprint
While the internet is a borderless place, ensuring your web presence is tailored to your local community will significantly increase your odds of getting valuable leads.
If your website is optimized for local search, it will appear on search engines when people in your area are looking for what you can offer.
Invest in a Google Business presence, so your business page shows up in your area.
Ensure your website has many local keywords (e.g., the neighborhood and city your business is in). All of this will help boost your presence where it matters.
2. Create Valuable Content
If you’re wondering how to market an online business in a way that stands out, you’ll need to focus on content.
While simply advertising your goods and services is all well and good, this is not enough to expand your reach.
You should use your online presence to create content that people will want to see, even if they aren’t initially interested in buying your products.
Think of how you can create helpful how-to videos that relate to your business.
Get creative and post something artistic, funny, or sweet to draw people in. Content is king and is still the most reliable digital marketing strategy.
3. Optimize for Search Engines
When learning how to market online, it is essential that your website and all other digital channel are fully optimized for Google.
SEO, or search engine optimization, is a way of formatting your site to ensure it will show up on the first page of Google results.
It involves link building, keyword placement, guest blogging, and device formatting. So naturally, this can be a lot for a small business to take on.
That’s why the most effective SEO approach is to use a trusted and affordable digital marketing agency that will be able to optimize your site for you.
Once your site is fully SEO-ready, your audience reach will significantly expand.
4. Build Consumer Trust
Finally, taking steps to let customers know that you are a trustworthy operator is essential. Consumers read online reviews before making a majority of purchases.
It would help if you had a broad and reliable review infrastructure to market your business online.
Make sure customers can review you on Google, Facebook, Trustpilot, Yelp, and Tripadvisor. Then, run promotions to encourage customers to leave feedback.
Engage with people on social media whenever they have questions, as your response rate will affect your web rankings. Finally, of course, provide a service that will encourage glowing reviews.
Learn More About Small Business Internet Marketing
With these small business internet marketing tips, you are ready to start reaching new audiences. To learn more about how to market your business online, consult our Business Solutions section for regularly updated, expert advice.