Get ready to boost your business with these marketing ideas. Help your business stand out, increase awareness, and grow your profits with marketing for small businesses.
Marketing for Small Business Tips
This helpful guide has four marketing for small business tips that you can implement today.
1. Harness the Power of Social media
Our first tip shouldn’t come as a surprise. Over 50 million small businesses are using Facebook alone to connect with their customers. These days word of mouth has gone digital. People look at online reviews or reviews from their friends on Facebook before they hire a service company or make a major purchase.
Most small businesses know that they should be on social media, but few actually harness the power of social media to help their business increase sales. One of the best marketing tools for small businesses is social media because it is relatively inexpensive. Create engaging content that is useful to your customers.
Useful content will automatically get more shares and engagement. Don’t oversell yourself or only use social media to make sales pitches. No one logs onto social media to be sold to. They want to say hello to friends and be entertained.
2. Start an Email List
Email marketing for small businesses works hand in hand with social media. You can even place a link to your website where people can sign up for your email list on social media.
First, decide how often you are going to send out an email – once a quarter, once a month, or once a week. Make sure you stick to your schedule because soon, your customers will be looking for your emails.
Use MailChimp, Constant Contact, or another email marketing service to design and write your emails. One of our best marketing tips for small businesses is to make sure your emails offer your customers value. Just like your social media, make sure your customers get something out of reading your emails. That value could be a coupon, recipe, raffle, or even important information related to your industry.
Senior Living Marketing Agency can help you get your first email newsletter off the ground.
3. Start a Referral Program
Some of the best customers become customers because someone told them about your business. Word of mouth is essential to small businesses. Starting a referral program can help your business gain new customers and repeat customers.
This can be easily done by letting your customers know if they refer their friends, they can get 15% off their next service. When their friend comes in for a service, give them 15% off as well.
This way, both the new customer and the old customer are happy. Yes, you will lose a little bit of profit off of these sales, but if you gain a long-term customer, it is worth it.
Marketing ideas for a small business like this one don’t have to be expensive. Most of them just take a little time to implement.
Marketing for Small Business
There are many different ways of marketing for small businesses.
Try these three ideas out, and you’re sure to see a return on your investment. If you enjoyed this article, read our latest blog articles now.
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