Tips for Standing Out From the Crowd With Commercial Real Estate Photography
It’s often said that a picture is worth a thousand words. As the adage says, the right picture can say much more than simply a thousand words. That’s especially true when it comes to commercial real estate photography.
Every market has hundreds, if not thousands, of commercial real estate spaces for sale or lease. What sets apart the best listing from the rest? The photos.
You may be wondering how, though. Commercial real estate photography requires all sorts of special skills and knowledge that a portrait photographer doesn’t. Why should you hire someone who specializes in it?
Here are some tips on standing out from the crowd and filling your listings with captivating photos of your real estate.
Invest in High-Quality Equipment and Software
The most important aspect of standing out from the crowd with commercial real estate photography is investing in high-quality equipment and software. Quality images can help potential buyers get an accurate understanding of a commercial property. Investing in professional-grade like :
- cameras
- lenses
- software
It can ensure that images are sharp, crisp, and realistic. To get the most out of the images, consider hiring a commercial real estate photographer like Commercial Real Estate Photography Services. As they can provide professional insight into what will make the pictures stand out and can bring their high-end equipment to the project.
Incorporate Lighting
By using strategic lighting, a professional photographer can create a pleasing environment that shows off the best elements of a space. Some tips to help you stand out with commercial real estate photography include incorporating lighting. This will emphasize a focal point, such as artwork or a large window.
Additionally, lighting up the entire space fills it with warmth and energy, adding a layer of emotion and character to the photographs. The creative use of shadows and darkness can enhance architectural features and help the commercial property stand out from the crowd.
Finally, creating zones of light can help bring attention to noteworthy parts of the space. And it will make it easier to create the desired effect for a particular photograph, like professional photography.
Show Features
When it comes to commercial real estate photography, it is important to stand out from the crowd. One way to do this is to show features that demonstrate the value of the property.
You should focus on the unique qualities that make it desirable to potential buyers or tenants. If there is a pool or large yard, be sure to capture it at its best angle and with the right lighting.
If the property has great views, be sure to photograph them in the most aesthetically pleasing manner. Additionally, highlight architectural features that are favorably unique, like:
- columns
- arches
- skylights
- curved stairway
Taking wide shots of the entire property can also help it stand out amongst other listings. So that potential investors can clearly visualize what the property will look like.
Shoot With Passion
When shooting commercial real estate photography, passion should come first. To stand out from the crowd with commercial real estate photography, following a few simple tips can make all the difference.
Firstly, create images of the environment that will accurately represent the property. Taking the time of day to frame each shot and taking multiple photos from multiple angles is essential. Secondly, ensure the images reflect the reality of the space and emphasize the attributes and features of the property.
Lastly, be creative and think outside the box to create dynamic and eye-catching imagery. By shooting with passion, dedication, and creativity, commercial real estate photographers can ensure they stand out from the crowd with stunning images.
Utilize Different Angles
Commercial real estate photography is highly competitive, and to stand out from the crowd, photographers must utilize different angles. Utilizing different angles when photographing a property can help to capture its best features. It can be particularly beneficial if the photographer is limited to a smaller area.
For example, by using a bird’s-eye view angle, the photographer can better show the layout of the building and surrounding grounds. Conversely, with a low-angle shot, the photographer can better accentuate the size of the building or focus on a unique architectural feature.
Creative angles such as panoramas or HDR photography can further enhance the building and its features and make it pop. Experimenting with different angles must be done with caution, however, as some angles can distort images or take away from the beauty of the property.
Offer Value
When it comes to commercial real estate photography, the best way to stand out from the crowd is to offer added value to potential clients. Provide them with a well-curated portfolio of images that showcase the unique features of each property in an eye-catching way.
Give them the option to add extra photos or videos that can help them better market their projects. If you can’t offer added value right away, then create packages or services that specifically address the needs of commercial real estate customers.
Offer on-site visits to capture the property at its best angles, or provide them with a comprehensive list of the services you offer. Most importantly, focus on providing the highest quality shoots and customer service that will set you apart from everyone else.
Tips to Enhance Your Commercial Real Estate Photography
Commercial real estate photography is a great way to stand apart from the competition and give your listings the extra exposure they need. Following the tips provided in this article can go a long way in helping you get the most out of your photographs. Take the time to plan your photos, capture unique angles, use natural light, and make sure your images stand out.
Commercial real estate photography is one important way to drum up some much-needed business for your property! Check out the rest of the blog for tips that will get you off to a good start.
Yvan Lebrun is a trusted expert in the field of product & service reviews. With over a decade of experience analyzing and comparing services online, he shares his valuable experience with readers at GoodSitesLike so consumers can make educated decisions before making a purchase.
