5 Types of Video You Can Post on Social Media

Social media is a very popular and effective way to advertise or promote your company or product. sixty-one percent of people in the United States use at least one of the major social media platforms. But did you know there are different types of videos you can post on social media? Social media videos range in style and reach a different kind of audience. We’ll cover the different types of social media video and how you can use them in the paragraphs below.

1. Interview/Q&A

Interviews are the most common type of video and can include people answering questions related to their expertise. These interviews can be either live-streamed or pre-recorded and can be used to gain exposure, provide valuable information, and create more engagement around a topic.

Additionally, Q&A sessions and panel discussions are beneficial for those looking to discuss a specific topic or field with multiple perspectives.

2. Behind-The-Scenes

Video content is engaging and exciting, and one of the most popular types of video content you can post on social media is “Behind-The-Scenes” videos. These videos are great for providing exclusive insight into what happens behind the scenes of your business or organization.

This type of content allows viewers to connect with your brand in a more meaningful way, as they get to observe how things are done in a more intimate setting.

3. Feature/Product Video

Feature/Product Video refers to short video content focused on a single product or closely related product. These types of videos are popular type to post on social media platforms. Feature/Product Video content can be used to tell a product’s story, establish a unique feature, highlight customer reviews, and can even be used to introduce a new product.

On platforms like Instagram and Twitter, a Feature/Product Video can lead potential customers down a path to purchase. Feature/Product Videos also help brands communicate a message or idea across the board.

4. Live Videos

Live Videos are one of the most engaging types of video content you can post on social media. Broadcasting live videos directly to your social media followers offers the opportunity to engage, educate, and provide entertainment quickly and easily.

With live videos, you can bring people up close and personal to your live events, give tours of your facility, guide people through your products and services, or provide behind-the-scenes sneak previews.

5. Giveaways and Contests

When hosting a giveaway or contest on social media, it’s important to know the types of videos you can post to create maximum engagement. Videos can range from announcing the giveaway or contest offering promotional benefits or product details, as well as showing appreciation to contest winners.

Creating videos to give away exclusive prizes can also create interest for your audience. Additionally, creating instructional videos on how to participate and win the giveaway or contest can help draw attention and increase engagement.

These videos will surely spice up your social media. Be sure to convert to mp4 for free and get much better results!

Explore Different Types of Video You Can Post on Social Media

Video is an increasingly powerful tool for engaging your social media followers. From short-form ads to entertaining stories, there are various types of video that you can post to make your content stand out.

Whatever type of video you choose, remember to create content that resonates with your target audience. Start experimenting with video today to maximize your social reach!

Looking for more tips and ideas? We’ve got you covered. Check out some of our other posts now.

Carla Gayou
Carla Gayou

Carla is a high performing marketing professional with 5+ years of experience driving growth of in a variety of corporate and entrepreneurial environments. Strong command of digital operations with exposure to influencer marketing strategy, branding, analytics, SEO/SEM, customer success, content development, and social media Core expertise lies in managing end-to-end campaigns, creating memorable content, and facilitating improved conversion rates to enhance e-commerce operations. Adept in ensuring alignment with organizational goals, facilitating streamlined operations, and leveraging a data driven strategy used to make insightful marketing decisions.