6 Tips to Design Marketing Materials That Pop

Are you looking for marketing materials for your business? It’s no secret that strategic and eye catching-marketing is essential for any business to flourish and bring in revenue.

Publishing software is available on desktop computers and apps for mobile. This means you can create these materials internally. Another option is to outsource and let a professional team do the work for you.

Whichever you choose, the good news is that you’ve got options.

If you need something that pops, we’ve got you covered. Keep scrolling because, in this article, we are going over 5 tips to design marketing materials that pop.

1. Create a Plan First

You’ll need to figure out a plan first. Talk with your marketing and discuss what type of printed marketing materials would work best. If you have a large budget, go for everything.

Here are a few options you could choose from:

  • Business cards
  • Brochures
  • Flyers
  • Large signs
  • Banners
  • Billboard signs
  • Letterheads
  • Catalogs

Whatever you may choose, make sure you exhaust every avenue to make your custom printed marketing materials look professional. If you have a team, make sure they are qualified and have experience in design marketing materials.

It may be a better option to go with a professional company, such as these services.

2. Target and Cater to Your Audience

Think deeply about the audience you’re going after. Determine what the trends are for the age, location, and interests of your demographic. Follow these trends and try to incorporate them into your marketing materials.

If your age demographic is children between the ages of 10-14, most kids in that age range love video games. To follow the trend, you could incorporate video game themes into your design to grab your audience’s attention.

3. Be Careful With Your Fonts

If you use too many different fonts, your marketing materials may look crowded and hard to read. The rule of thumb is to use a max of 3 different fonts. Please make sure they are big, bold, and easy to read.

If your audience can’t read what’s going on up close or far away, they may walk away. Also, stay away from amateur fonts such as Comic Sans, Impact, or Papyrus. It’s a better idea to invest in premium fonts created by a design company.

4. Focus on the Right Colors

What are your primary colors for your brand logo? Try to incorporate those so the person who took your materials can correlate back to your company.

You don’t have to do bookwork-study on color theory, but a basic understanding of the color wheel will help out a lot in your marketing products.

5. Learn About Alignment

Proper alignment is key for the best composition and readability of your marketing materials. If you’re designing yourself, play around with a mixture of alignment–center, right, left as needed.

As long as your copy is easy to read, don’t be afraid to go for it and get it printed.

6. Hire a Digital Marketing Agency

Hiring a marketing agency can become one of the best ways to grow your brand quickly. With digital marketing services like Olympus Marketing, you will be able to hand-off numerous tasks such as graphic design, SEO, influencer management and more.

While these services come at a cost, it’s surely the best way to ensure fast results that you can depend on.

Don’t Skip Out on Design Marketing Materials

A lot of companies believe they can get by with just word of mouth or digital marketing. The truth is most people like something tangible: something that they can hold on to and read later. Design marketing materials can help you tenfold and bring your products or brands to a wider audience.

Did this article help you? Be sure to check out more of our blogs on our site.


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