Far and Wide: 7 Ways to Expand Your Brand’s Social Media Presence
93% of all marketers say that the number one benefit of a social media presence is exposure. More exposure means more people that know your business exists. And the more people who know, the more customers you will get!
It’s great in theory, but you need to work hard for this social media growth to happen. And after the buzz of your launch dies down, it’s easy for your online presence to stagnate. Coming up with unique and creative ways to boost it can prove difficult.
Don’t worry! All you need is some inspiration and expert social media tips for businesses like yours. Lucky for you, this list has all the best strategies to grow your social media presence ASAP.
1. Follow Accounts Related to Your Brand
To become a key player in your industry, you need to know the other players. You need to see these brands as your competitors and your associates.
For example, if you run a coffee shop in Indiana, you need to follow other businesses in Indiana on social media. You should also follow local charities, events, and organizations.
How will this boost your social media presence? Because if you follow these accounts, you can engage with them and share their posts. Then they might do the same for you one day, increasing your exposure to a relevant audience.
It will also increase your authenticity and reputation. Customers like supporting businesses that support other people in the community.
2. Engage With Your Followers
Most brands are guilty of only focusing on new followers and forgetting about their existing ones. When that happens, you’re not growing your digital presence on social media but shifting it from one set of followers to another.
To combat this, engage with your existing followers as much as possible—whether by liking their comments or replying to their comments and direct messages. Always respond to messages as soon as you can during work hours.
3. Use Hashtags and Geotags
When social media platforms first started, hashtags were vital to increasing a post’s exposure. Now, they’ve somewhat decreased in popularity.
But the reality is that using hashtags on your posts will still help potential new followers find you—as long as you know how to use them!
You can include up to 30 hashtags and mentions on Instagram in each post. Don’t use this number as a target because you should use only relevant hashtags on each post. Use one trending hashtag at the most on Twitter and Facebook.
Geotagging your social media posts is even more important than using hashtags. People on Instagram often research location tags to check out pictures from a place they visit. Switch between tagging your business’s address and your city address to increase the number of people that see your posts.
4. Expand To Other Social Media Platforms
If you run a small business, it’s sensible to stick to only one or two social media platforms when you are first starting. Marketing has a big learning curve. It’s better to run one platform well than drop the ball on three.
But if you want your social media presence to grow, it’s a no-brainer to expand your social media strategy to different platforms. Remember that the best platforms for you will depend on the platforms your target audience uses. For example:
- Facebook – Older audience, essential for hospitality businesses
- Instagram – Huge audience range. All businesses need Instagram
- Twitter – Older audience, good for B2B
- TikTok – Younger audience, essential for retail and tourism
- LinkedIn – Essential for B2B and educational businesses
Keep your branding consistent on each social media platform. This will make it easier for your most loyal followers to find and identify you on each site.
You can also boost your engagement on these new social media platforms by using a likes on Instagram app.
5. Put Your Social Icons Everywhere
Most new customers will find you through your social media platforms, but some won’t. They will discover your website or join your email newsletter first.
Make it easy for them to follow you on social media by placing social media icons on every web page. You can also insert links in your email newsletter that will take people straight to your social media accounts.
6. Create Competitions and Giveaways
This strategy will cost more than others, but it can be very effective. Hosting competitions on your social media can simultaneously increase your followers, presence, and engagement.
Create rules for the people who want to enter the competition to win a product or service of yours. These rules can be as follows:
- Follow your social media account
- Comment on a specific post
- Tag one or two people in the post
By asking followers to tag a couple of friends, you are increasing your brand exposure to potential new followers. They might also enter your competition, so your presence will keep growing.
7. Ask Questions and Make Interactive Posts
Followers love telling their friends about brands on social media that are funny, interesting, or notable in another way. One way to be interesting is by creating interactive posts that make it easy for your followers to engage with you.
For example, you could create a quiz on Instagram stories about your city if you run a tourism company. If you run a coffee shop, you could create a post that asks people how they take their cup of joe.
Followers also love brands that are consistent. If you post a quiz on Instagram, keep posting new ones at the same time each week. Followers who love your weekly quiz will tell their friends about it or share their results, increasing your exposure.
Boost Your Brand’s Social Media Presence With These Tips
Having a social media presence as a brand is non-negotiable these days. It’s how you not only attract new customers but turn them into loyal fans too. And if you use these social media growth strategies, your brand will keep going from strength to strength.
Social media marketing is necessary to grow your business, but you need the right tech. Browse our technology articles for all the latest tips and advice!