How to Improve Website User Experience

Did you know that the internet hosts nearly 2 billion websites as of 2020?

Out of the 2 billion, there are about 400 million active sites. Thousands of new sites have come up online at this moment onward.

These websites clamor for attention, including yours. With that said, the main element that determines a website’s success is in website user experience. Neglecting the UX can only bring losses to your website.

You can strive to improve your website’s user experience. Today, we will look at methods to help you provide a good UX.

1. Improving Website Speed

You can improve the website’s user experience by making the site load and process faster. A website’s load speed is one of the determining factors for visitors to stay. It takes about 15 seconds for a user to decide whether they should stay or go.

During those 15 seconds, they will decide if your website is worth staying in or if it would be best to bounce. You have a lot of factors contributing to this small window. The crucial ones are website loading speed, design elements, and content.

By improving your website speed, you also contribute to a good UX. This makes their browsing easier and effortless.

One other aspect that contributes to this speed is the website’s responsiveness. Factor both of these portions to improve your user experience.

2. Use White Space

In a visual sense, having white space on the website helps in providing a pleasing appearance. It provides breathing room, and it helps in avoiding clutter. It also makes your website legible and easy to read.

Consider this thought: white space can increase a user’s attention span. It helps in bolstering consistency and openness.

Although having too much white space might end up being detrimental. Thus you need to strike a balance between white space and content.

3. Make Website Searchable

By making your website searchable, you also add functionality and ease in browsing through your content. A search function can have visitors look around and find the relevant content that they need. They can do this by typing in the keywords needed.

You have various approaches to accomplish this. One would be through the inclusion of a search bar. Google has a programmable search bar that you can integrate into your site for free.

Another method you can use is by adding a list of categories that your visitors can click from. A tag cloud also helps, where you can highlight the keywords that frequently appear on your website’s content.

With a searchable site, you can find ways to let your visitors find the content they need. For instance, they can also find documents and forms they can download. Speaking of documents, you can check out this company for your needs regarding dynamic PDFs.

4. Make Website Mobile-Friendly

Most users access the internet through their smartphones. This makes it easier to visit various websites and pages. Making your website compatible with mobile viewing makes the website attractive as it scales to the smartphone’s screen without looking like a cluttered mess.

Optimizing your website for mobile devices boost your website’s visibility in search engines like Google. Having a mobile-friendly website puts a higher priority on the search algorithm.

When working on web design, consider these pointers. One is to make the font size large enough for mobile devices. Ensure website visitors don’t have to zoom in to read the text.

Another aspect you can tackle to improve user experience is by including a mobile menu. Mobile screens work towards a vertical spread. Users can browse through the site easily by letting your menu open downward.

5. Maintain Consistency in Web Pages

You also need to consider consistency for the website to provide a harmonious aesthetic. It makes your website look professional and well-made. With that, you have various elements to note when it comes to consistency.

For instance, you must ensure your headings and text have a consistent look. This includes the choice of color, font style, and size. Other portions include photo choices, spacing, and other design elements.

In simpler terms, you have to be consistent with the website’s theme. Your website looks beautiful and pleasing to the eye with a consistent appearance. Also, your users will feel assured that they are still on the same website.

Make sure to pay attention to the style choices that you pick. Whichever you pick, be consistent with implementing them throughout the website.

6. Close Off Dead Ends

Have you encountered those moments when you click on a link on the website and end up seeing an Error 404? This error occurs when a link leads the user to a dead-end, where they get nothing after clicking the link. Search engines do not penalize you for it, but users find this a turn-off.

Make sure to check your website for any 404s. Consider using tools that can help you scan and pick off these errors. By eliminating these dead ends, your users will have a better time on your site.

7. Use Attractive and Clear Calls to Action

You need a clear and compelling call to action to wrap everything up. This can come in a button or a link that leads the user to the next step. For instance, links that lead to your services page or a scheduling tool.

These come in various forms depending on the type of site that you run. Whichever you use, make sure to call the user’s attention to the next step.

Improve your Website User Experience Today

By bolstering and improving your website user experience, you can bring your users to stay long enough to push through towards the next step. This leads to conversions and sales, letting you gain more for your website.

Do you want to learn more about compelling web design? There are more tricks for you to use to enhance the user’s experience. Check out our guides to learn all you can today!

Carla Gayou
Carla Gayou

Carla is a high performing marketing professional with 5+ years of experience driving growth of in a variety of corporate and entrepreneurial environments. Strong command of digital operations with exposure to influencer marketing strategy, branding, analytics, SEO/SEM, customer success, content development, and social media Core expertise lies in managing end-to-end campaigns, creating memorable content, and facilitating improved conversion rates to enhance e-commerce operations. Adept in ensuring alignment with organizational goals, facilitating streamlined operations, and leveraging a data driven strategy used to make insightful marketing decisions.