Is the Air Jordan 18 Worth the Money? A Closer Look

Are you on the lookout for a new pair of sneakers? If you’re looking for the best sneakers, you might have considered buying the Air Jordan 18.

But are Air Jordan sneakers worth the high price tag? Is the Air Jordan 18 a great investment for sneaker collectors?

Let’s look more into the Air Jordan shoe phenomenon and the Air Jordan 18 sneakers to see if it’s a good choice for you to buy them.

Here’s what you need to know:

The Allure of Air Jordan

Before he reached stardom, Michael Jordan played basketball wearing Converse All-Star sneakers. This was the standard sneaker for most basketball players.

But as Michael Jordan’s profile grew, it was clear that he would become a brand name that people would want to associate with. Nike decided they would design a basketball shoe with Michael Jordan’s supervision.

The Air Jordan sneakers became a staple for basketball fans. Within a few years, they became one of the best investments for sneaker collectors.

Many Air Jordan sneakers are costly, but this hasn’t stopped their sales. They are renowned for their high quality. They’re also known to last longer than many other popular sneakers.

Of course, one also can’t discount their aesthetic appeal. This aesthetic appeal is what has drawn many sneaker collectors to stock up on Air Jordans. Many of them buy Air Jordan sneakers at a high price and sell them at an even higher price.

Whether you’re an experienced collector or an aspiring collector, you’ve likely thought about adding Air Jordans to your collection.

Many sneaker collectors see Air Jordans as being a valuable investment. While not classified as a luxury good, the return on investment for Air Jordans is often just as great!

How Air Jordan Sneakers Became Popular

But how did the Air Jordan sneakers become the most popular sneakers among basketball fans?

The first models of the Air Jordan were actually prohibited by the NBA! At the time, all basketball players had to wear sneakers that matched the team’s jersey colors. Or, they could wear completely white sneakers.

But the ban didn’t stop Michael Jordan from promoting his new sneaker line, violating both rules. He wore the sneakers on the court and paid a hefty fine for violating the NBA’s ridiculous rules.

These fines were paid off because fans noticed Michael Jordan’s unique sneakers. As Michael Jordan became more popular, his fan base grew exponentially.

These fans wanted to wear Air Jordans. The sneakers began flying off the shelves; soon enough, it wasn’t just #23 who was wearing Air Jordans in a basketball arena!

Soon enough, the ban was lifted, and the Air Jordan became the quintessential shoe for basketball fans!

But Will They Remain Popular?

There’s likely one concern that you still have regarding Air Jordan sneakers. They might be valuable today, but will they remain valuable in the near future?

You want to ensure that if you buy Air Jordan sneakers, you’ll get to sell them at a higher price within a few years.

One can never know for sure, but it’s unlikely that Air Jordans will lose their popularity any time soon. This is because Michael Jordan remains an icon of Basketball.

In recent years, other basketball legends have been created. They’ve come in the shape of Shaquille O’Neal, the late Kobe Bryant, and LeBron James.

But the allure of Michael Jordan hasn’t been rivaled by any contemporary basketball player. As such, the Air Jordans have not only kept their allure, but they don’t have any serious competition.

While there are a variety of sneakers from Nike, there are few that have become iconic. The Air Force One is a tennis shoe that crosses boundaries. Likewise, the Air Jordan sneaker has become popular among basketball fans and the general consumer.

As such, if you’re a sneaker collector or an aspiring one, you might want to consider stocking up on Air Jordan sneakers. But are the Air Jordan 18 sneakers another great addition to your collection?

The Air Jordan 18 Offers Promise

In our opinion, the Air Jordan 18 sneaker is a great investment for sneaker collectors. It lives up to the prestige that the Air Jordan brand is now known for.

Let’s have a look at some of its features:

  • Double-stacked heel
  • An insole with carbon fiber
  • The coating is made of premium leather
  • Minimalist design

On top of these great features, it’s also one of the most affordable Air Jordan sneakers available. Most retailers will sell the sneaker for around $200 to $250. This makes it an affordable choice for investors, and one can expect that the price might skyrocket within a few years.

It’s only been available on the market since late October 2021. Within a year, it might become a rare commodity.

As such, if you’re looking to invest in the Air Jordan 18, now might be the best time to do it!

Invest in Air Jordans Today

Now you can decide whether the Air Jordan 18 is a great investment for you. For most sneaker collectors, it’s a no-brainer to add this sneaker to your collection.

Air Jordans have developed a reputation as the best sneakers for basketball players and sneaker collectors alike. The Air Jordan 18 is a great addition to any collection.

The sneaker has many great features ranging from a minimalist design to premium leather quality. It’s also one of the most affordable Air Jordan sneakers at the moment.

You can find even more great articles about Air Jordan sneakers on our blog!

Diana Muniz
Diana Muniz

With over 20+ years of experience in a variety of corporate and entrepreneurial environments, Diana has developed a great understanding of Marketing Strategy, Brand Development, Customer Success, Public Relations and Management. Her internal drive for developing others and external brands, has allowed her to work in some of the largest cities in the world including Milan, Paris, NY, Mexico, and the Middle East. This experience has been fundamental to Diana’s success and ability to communicate cross-culturally.