The Types of Digital Marketing for Small Businesses: A Basic Guide

Digital marketing isn’t something you can afford to ignore these days. With 1.66 billion people shopping online every year, plenty of options are available to promote your company to new people. However, it isn’t always easy to get started when you have so many types of marketing online.

If you don’t know what types of digital marketing are available yet, this post will help. Below are the most common digital marketing types you’ll see today.

Search Engine Optimization

Search engine marketing (SEO) is the process of optimizing the content on your website to rank on search engines. Your goal is to find the terms people search for relevant to your business, create content that targets those phrases, and make changes to your website that improve its chance of ranking on the front page of Google.

This process can also take place off-site. You do this by getting backlinks to your site from other web pages. The more high-powered links you have, the more Google values your site.

Paid Ads

If you don’t have the time to wait for SEO to work, paid ads are a great way to get instant traffic to your business. If you’re growing a business, you can’t always wait to get feedback about your offering. You need people to tell you what works and doesn’t work to optimize your products for success.

Paid ads allow you to display your product instantly to people on the internet. If you bid the highest for an ad spot, you’re guaranteed traffic to your website.

Social Media Marketing

Social media marketing is a great way to reach your customers when they hang out on the internet. Your goal on social media is to create pages for your business and get your customers to like your page.

You can post updates on your timeline for your followers to read when you have a social media following. You can either post informative content that the people who follow you find value in or create promotions to get people to buy.

Referral Marketing

It’s hard to beat word of mouth when it comes to marketing. People trust their family and friends when they vouch for a product. You can use this to your advantage.

Whether you need restaurant marketing tips or need to improve another word-of-mouth product or service, you can use referral marketing to create special links that reward people for sending customers your way. People are more than willing to talk about your offering if you reward them for doing so.

The Common Types of Digital Marketing Don’t Always Stay the Same

The world of digital marketing changes all the time. As new technology and platforms come online, people find new ways to advertise to customers and grow their businesses. Keep up to date with the types of digital marketing out there to ensure you’re ready to take advantage of new marketing opportunities as they come.

Of course, you won’t be able to take advantage of your digital marketing options just by knowing about them. Check out the blog to learn how to use the types of marketing described above.

Oscar Rojas
Oscar Rojas

I'm primarily a dad and a husband, then I live. I've been a freelance writer and editor since 2014, specializing in finance, casino, sports, and esports niches. I'm an expert in checking the small print on any T&C site. You can trust me as an expert, especially when it comes to financing and gambling products.