5 Tips for Buying Custom Outdoor Signs

Are you struggling with ordering custom outdoor signs for your business?

Whether you have been in business for some time or you are a brand new business owner, buying custom outdoor signs is important. Signs spread brand awareness, bring in foot traffic, promote better sales, and are cost-effective.

So how do you go about ordering the perfect outdoor sign? First, think of your marketing goals, set a budget, and design the perfect sign. Next, make sure that you are staying within the rules and regulations of your city or county.

If you are wondering how to buy custom outdoor signs for your business, this short and simple guide is for you.

1. Think of Your Marketing Goals

Before buying your custom signs, you need to consider your marketing goals. For example, are you wanting to improve your brand reputation, increase brand awareness, increase customer value, or more?

When designed correctly, a sign can do all of that and more. Establish your marketing goals first. Then, determine what messaging and imagery your sign needs to accomplish those goals.

2. Set a Budget

The next step for buying outdoor custom signs is to set a budget. Your budget gives you the parameters for buying a sign, installation, and more. If you don’t know how to set a budget, look at signs in your area and take the average price to give you a starting point.

3. Know What You Can and Cannot Do

It’s important to know what you can do and what you cannot do when buying a custom sign.

Chances are there are rules and regulations in your area for your state, city, county, or town. Get a list of the rules and regulations so you can make sure that everything you do is legally acceptable.

4. Choose the Ideal Design

The next step in picking customized outdoor signs is to choose the ideal design. First, look at your marketing goals and find the best design to fit your needs. Next, decide on the brand message, choose the correct fonts, and choose your branded colors to create your custom design.

5. Use the Sign Maker’s Expertise

Before buying a custom sign, why not use the sign maker’s expertise? They are there to help you bring your sign to life. Listen to the expert and make any changes you need based on the advice they give.

If you need office door signs, check out these ADA-compliant signs.

Boost Your Business with Custom Outdoor Signs

It’s no question that having custom outdoor signs is a top priority for running your business well.

Know the type of sign you want for your business. It would help if you also considered the durability of the sign, the color of the sign, and how the sign will display your brand’s promise. If you use your sign effectively, you’ll have another way to market and drive traffic to your business.

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Carla Gayou
Carla Gayou

Carla is a high performing marketing professional with 5+ years of experience driving growth of in a variety of corporate and entrepreneurial environments. Strong command of digital operations with exposure to influencer marketing strategy, branding, analytics, SEO/SEM, customer success, content development, and social media Core expertise lies in managing end-to-end campaigns, creating memorable content, and facilitating improved conversion rates to enhance e-commerce operations. Adept in ensuring alignment with organizational goals, facilitating streamlined operations, and leveraging a data driven strategy used to make insightful marketing decisions.