What Are Sales Funnels and How Do They Work?
The average consumer will need close to three touchpoints online and offline before purchasing. Nowadays, consumers are savvy and know how to shop for the best deal.
As a marketer or business owner, developing a successful sales funnel is the best way to reach your customers at every touchpoint. So, what are sales funnels? Companies use a series of steps to create a buyer journey.
With a sales funnel, you’ll have a more structured method for gaining customers. Keep reading to learn more.
What Are Sales Funnels in a Digital Space?
Sales funnels traditionally move through four steps: awareness, interest, decision, and action.
Online, a sales funnel might also be called a click funnel. This type of sales funnel would include a series of landing pages with specific goals in the digital space.
Through awareness, you can make your brand a well-known name. In the interest phase, your company is one of the top options customers consider in their research. In the decision phase, you deliver the last pieces of information that customers need to make their decision. The final step is the end goal, which is usually sales.
You can use a sales funnel template to implement your funnel online quickly. However, keep in mind that you may need to optimize and tweak your funnel, and you may even need to add additional steps.
Step 1: Awareness
Every sales funnel starts with customer awareness. This is where customers first learn about your brand. You can begin the awareness phase through Google Display, TV, and print ads.
In this phase, you’re trying to get your name in front of the most relevant audiences.
Step 2: Interest
Customers consider your company and your competition when funneling into the interest phase. Running Google Search ads or developing a content marketing campaign is appropriate at this step. Your goal in the interest phase should be to show up as much as possible when customers conduct their buying research.
Step 3: Decision
Customers reach the decision phase when they receive the most impactful information. This could be in the form of sales, testimonials, or news.
The key to influencing customers’ decisions is personalization. 75% of customers are more likely to purchase when the company recognizes them by name or makes personalized recommendations.
Use all the information you’ve gathered from the awareness and interest steps to deliver the potential information customers want.
Step 4: Action
Once your customers move through a successful digital marketing funnel, the action is the ultimate goal. Usually, the step will be sales, but this could vary depending on your business.
To help your customers complete the desired action, you’ll need an easy-to-use conversion page or explicit steps to convert offline.
How Do Sales Funnels Work?
We’ve answered the question, “What are sales funnels?” However, you may still wonder how they work in all industries. It all comes down to buyer psychology.
Despite the internet being the quickest source of information, people still consult various sources before deciding. Meeting them halfway and staying top of mind is the best way to funnel them into your sales process.
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