As a modern business owner or entrepreneur, you’re probably tired of hearing and reading about SEO. However, there’s a reason why this topic comes up so frequently in business marketing.
Search engine optimization is your website’s primary source of organic traffic. When a user types in a keyword phrase, the search engine crawls the web to find the most relevant information. The quality of your SEO coding affects your Google keyword ranking.
The higher your keyword ranking is, the faster your website will come up on Google search results pages (SERPs). High-quality SEO is essential for increasing your online visibility, generating leads, and making sales.
The only question is, how do you improve your Google ranking?
Not sure where to begin? That’s what we’re here for. Keep reading for eight hot tips to boost your Google search ranking ASAP.
1. Define Your Niche and Identify Your Target Audience
First, in order to attract visitors who will spend time and money on your website, you must define your niche. Your niche is the thing about you or your business that makes you unique. This is what you use to distinguish yourself from the competition.
For example, many online entrepreneurs operate and monetize blogs. A parenting blogger could create a niche within the industry by specializing in content dealing with special needs children. They could also operate a blog based on same-sex parents.
Ultimately, it depends on you. What is your specialty. What unique experience or skills do you possess that make you more valuable to a specific demographic of users?
Once you discover what that is, you can use it to identify or narrow down your target audience. Then, use your related experience, expertise, and/or skills to make yourself a valuable authority to those consumers.
2. Research Effective Keywords
It’s not enough to use generic keywords and hope that people will find your content amongst the sea of other websites that use the same keywords. Using the example from above, you wouldn’t focus on a keyword like “parenting.”
To drive quality traffic to your site, you need to be more specific. For example, use keyword phrases like “parenting autistic children” or “parenting special needs children.” Effective keywords are long-tail and specific.
Do some keyword ranking research to find out which phrases you should be using to improve your Google visibility.
3. Use Multiple Forms of Media in Your Blog
Many people think about keywords and envision a wall of text. They imagine blog articles with the keywords sprinkled organically throughout the content.
While this isn’t an inaccurate depiction of keyword implementation, there’s much more to it than that. You have several other forms of media available for boosting your on-page SEO
For example, use images or videos on your pages and embed them with SEO metadata. The titles and headers used in articles also have SEO weight. Finally, use graphs and infographics to help readers retain information and increase your Google ranking.
4. Invest in Search Engine Marketing
To quickly gain more visibility and increase your Google search optimation, invest in search engine marking. SEM is quite similar to SEO. However, instead of relying on your Google search ranking, you can pay to have your website come up first in certain search results.
In SEM, you pay Google to give you better exposure based on specific keyword searches. Also known as pay-per-click advertising, SEM allows you to pay the search engine site a predetermined amount for each click your ad receives.
Don’t worry, you can set a maximum budget. Once you hit the cap, Google deactivates your paid ad.
This can be a fantastic way to generate sales, especially if you’re a new business or are struggling to gain leads. If you’re interested, learn more about the difference between SEO vs SEM.
5. Register Your Company on Google My Business
One of the easiest ways to improve your Google search ranking is by registering your website with Google My Business. This will make it easier for consumers to find you on Google.
Just as importantly, registering with Google My Business allows people to see more information about your business on search results pages. This includes:
- Store hours
- Buisness category
- Contact information
- And more
Furthermore, if you own a local business, registering your company on Google My Business adds your business’s location on Google Maps.
6. Bolster Your Blog
There is such a thing as bad SEO, also known as “black-hat SEO.” This is when website owners use spammy tactics and keyword-stuffing to drive traffic to their site. Not only is this a major turn-off to consumers, but it also goes against the search engine’s terms of service agreement.
However, you should still push to fill your blog with relevant, informative, and valuable content. This includes articles, videos, audio, and whatever else makes sense for your niche.
Yet, your goal must focus on producing quality as much as quantity. Provide value to your readers by giving them tools, advice, and tips to improve their lives and solve problems.
7. Write Relevant, SEO-Rich Meta Descriptions
Next, pay attention to the meta description you use on each page of your website. These highly affect both your Google keyword ranking and your click rate.
The meta description is the blurb that appears below each website link. Sometimes, people leave it as the first few sentences of the article.
However, it’s important not to do this. Instead, create a quick summary of what the article is about and what it serves to deliver. It must also include your primary keywords for the article. This is your chance to hook the reader and encourage them to follow the link to your website.
8. Consider Hiring an SEO Agency
Finally, accept the idea that you may not be the best person for the job. Improving your Google keyword ranking will take time, know-how, and consistency. While you might be the best person to run your blog or business, it might be better to leave SEO planning to professional digital marketers.
You might be fully capable of learning and perfecting the art of SEO, but you’re busy enough as it is. You may not have the time, energy, or desire to commit to SEO.
However, that doesn’t make it any less important. If you find yourself in this position, consider hiring a professional SEO agency to boost your online visibility while you take care of the other aspects of your company.
Looking to Improve Your Google Keyword Ranking?
What is your Google rank? Are you getting the traffic and sales leads you want from your current SEO strategy?
If you’re interested in driving more traffic to your website to increase your leads and make more sales, improving your Google keyword ranking is imperative. However, we understand that it’s not an easy thing to do. Be patient and remember that there are companies out there that can help.
In the meantime, refer to some of our articles for more digital marketing tips and advice. Our blog was created to help entrepreneurs like you find success, no matter what industry you’re in.