Did you know that nearly 76% of U.S. online shoppers are using a smartphone at the moment?
More and more people are browsing the internet from their smartphones. This doesn’t mean you have to stop focusing on what you can do to improve your website.
There are still plenty of things you can do to help your website stand out and get noticed by your viewers. But what exactly should you be focusing on?
Listed below are several tips for website improvement that you can use to start improving your website’s performance. Read through these tips and start improving immediately.
1. Increase Site Speed
A CDN stores your website’s content on a network of servers around the world so that it can be delivered to visitors more quickly.
2. Optimize Images
Images are one of the most important elements of a website. They can help to add visuals and make a website more attractive and user-friendly. However, if they are not properly optimized, they can also slow down a website and cause problems.
Here are some tips to help optimize images for your website:
Use the Correct File Format
JPEG is a good format for most photos. PNG is a good format for images with transparent backgrounds, and GIF is a good format for images that need to be animated.
Reduce the File Size
It can also save on bandwidth costs for a website. And smaller image files can be more easily emailed or shared. However, reducing the file size may also reduce the quality of the image.
Resize the Image
Consider the file size, dimensions, and resolution. The file size is the total number of pixels in the image, and dimensions are the width and height of the image. To reduce the file size of your image, try reducing the dimensions and/or the resolution.
Optimize the Alt Text
This means ensuring that the alt text for each image is descriptive and keyword-rich. By doing so, you’ll be more likely to appear in image search results, which can drive traffic to your site.
3. Use Engaging Visuals
This could include using photos, videos, infographics, or even just interesting fonts and colors. People are more likely to stay on your website if they are engaged and entertained by what they see.
If you have a boring website, people are likely to click away quickly. So make sure to add some excitement with visuals!
4. Improve the User Experience
There are many ways to improve the user experience on your website, but here are a few quick and easy tips:
- make sure your website is easy to navigate and can be used on any device
- use clear and concise text that is easy to read
- include calls to action on every page
- make sure your forms are easy to use and submit
- ensure your website is fast and responsive
- use high-quality images and videos
- make sure your content is relevant and useful
- include an easy way for users to contact you
By following these tips, you can improve the user experience on your website and make it more user-friendly.
5. Increase Conversion Rate
If you’re looking to improve your website’s conversion rate, here are a few tips to keep in mind. First impressions matter, so if your website looks dated or isn’t user-friendly, potential customers will be turned off.
If your website hasn’t been updated in a while, it’s likely that your visitors will lose interest. Make sure to regularly add new blog posts, articles, or other content to keep people coming back.
Include customer testimonials and reviews. Most people will want to see what others have said about your product or service before they make a commitment.
Ensure that potential customers can actually find your site when they’re searching for keywords related to your business. By following these tips, you can help improve your website’s conversion rate and increase the chances of making a sale.
6. Add Call-to-Action
Make it prominent. The call to action should be impossible to miss – it should stand out on the page and be placed in a location that’s highly visible. You also have to keep it simple.
The call to action should be easy to understand and should not require too much effort on the part of the visitor. Use strong language. Use language that is forceful and persuasive, such as “download now” or “sign up today.”
Fine-tune the timing. The call to action should be timed appropriately – for example, if someone has just completed a purchase, it doesn’t make sense to ask them to buy something else.
Test, test, test. Always test different versions of your call to action to see which one is most effective.
7. Use White Space
To do this, use margins and padding to create negative space and separate elements from each other. A white space highlights important elements on your page, such as call-to-actions or key headlines.
Avoid clutter by keeping your website design clean and minimal. Use whitespace to create a sense of spaciousness on your website. Don’t be afraid to experiment with different types of whitespace to see what works best for your design.
8. Hire a Web Developer
Be sure to clearly communicate your vision for the project. The more specific you can be, the better. Ask for samples of their previous work and check for references.
This will allow you to talk to other people who have worked with the developer and get a better sense of their work ethic and professionalism.
There are plenty of freelancing platforms available online, like FreeUp Marketplace, where you can hire a web developer. Check Freeup pricing so you can assess your needs and budget as well as common mistakes to avoid in hiring.
Ways for Website Improvement
In conclusion, if your website is in need of a little help, first, take a look at your website’s design and make sure it is visually appealing and easy to navigate. Make sure your website’s content is up-to-date and relevant to your audience.
Promote your website through social media and other online channels. By following these website improvement tips, you can and it more user-friendly and successful.
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