6 Common Event Planning Mistakes to Avoid for Small Businesses

If your business has an event scheduled for the near future, certain decisions can hinder your process. These can result in your event getting added to the next list of horror stories for planners and businesses — yikes! To best avoid a disastrous event, it’s important to get familiar with the things that lead up to them. So, here is everything you need to know about the six most common event planning mistakes that you should avoid.

1. Time Crunching

Not giving your team enough time to plan is one of the biggest downfalls when it comes to events. Make sure you are giving yourself enough time and then some to complete everything needed in advance.

Along with that, make sure you aren’t crunching the time of the event itself. Give yourself and your guests some wiggle room!

2. Bad Tech Choices

It may seem super professional to host an event through a fancy event-planning website, but don’t forget about the power of Facebook, especially if you’re a small business.

Facebook events and events created through smaller and more common platforms can help you keep track of your guests and reach your target audience.

3. No Plan B

Obviously, not having a backup plan can really rain on your parade, but especially so when you forget to plan for the saddest possibility: no one showing up. Low turnout is something many businesses forget to plan for and what creates a negative event experience.

4. Staying Out of Touch

Not staying on top of the latest news can prove to be an event-ruiner. If you aren’t keeping up with what’s going on in the world and have your event planned on an important holiday, then it can be a bad idea to go through with the event because it may seem out of touch and inappropriate.

5. Bad Budgeting

Another event planning mistake to avoid is to under budget your event. Nothing kills, like running out of money for important elements like refreshments and seating.

On top of that, you also should be setting aside money to pay for your workers’ time.

6. Not Practicing

Finally, you should always make sure to do a walk-through or test run of your event before putting it out into the world. Take this time to go through a volunteer planning checklist and work out any kinks you find in your schedule.

As the adage goes, “Practice makes perfect!”

Avoid These Event Planning Mistakes!

Now you know exactly what you shouldn’t be doing when prepping for your next big event. Make sure to avoid these event planning mistakes to ensure the most successful event possible.

It can seem intimidating to have your first big “thing” and not know what to do. But now you’ve got a disaster-repellent guide in your back pocket, so take a deep breath and get ready to put on the best event your business has ever had.

If you liked this post, be sure to take a look at some of our others and come back again soon for more content!

Carla Gayou
Carla Gayou

Carla is a high performing marketing professional with 5+ years of experience driving growth of in a variety of corporate and entrepreneurial environments. Strong command of digital operations with exposure to influencer marketing strategy, branding, analytics, SEO/SEM, customer success, content development, and social media Core expertise lies in managing end-to-end campaigns, creating memorable content, and facilitating improved conversion rates to enhance e-commerce operations. Adept in ensuring alignment with organizational goals, facilitating streamlined operations, and leveraging a data driven strategy used to make insightful marketing decisions.