Lead Generation 101: Meaning, Techniques, and Tools

Making money online. Everyone seems to be doing it, but it can’t be easy. Right? Well, many times, it isn’t. People love to hype up an online business, especially their preferred method, and sell it to anyone who’s willing to listen. We’d all be rich if it was as easy as many would have you believe. But what if there was a way to make money online consistently and without much investment? Would you do it? Chances are you’ve heard someone say something like that before. But you might not have heard of lead generation.

Lead generation is a legit business model many people haven’t caught onto yet, but it’s making others tons of money. If you’re interested, keep reading to find out a little more.

What is lead generation?

Lead generation as a concept is simple, and you may be familiar without even realizing it. All it refers to is the process of finding people interested in a business — leads. This is the basis of any business because, without leads, you’ll never have customers.

Lead generation follows a basic sales funnel, so if you know your way around that, you’ve got a leg up on the competition. It’s a tenet of any type of eCommerce, but you can turn lead generation into a business of its own. There’s a course that teaches you exactly how to do that. Check this review to find out more about the course.

The process goes like this: someone interacts with something from a business. It could be an ad or a blog post, or anything else. Then, they arrive at a page where they exchange their contact information for something of value. Once they do that, you have their information, and they’re considered a lead. You can contact them or direct them to another business that will pay you for leads.

What are some lead generation techniques?

There are tons of ways to generate leads. Some of them are easy, and some of them are difficult. Some require a sizable investment. Others don’t take any money at all. What you choose depends on your skill level, budget, and how much time you’re willing to spend.

One of the most popular techniques is buying ads. You can buy ad space anywhere, but the two most efficient platforms are Facebook Ads and Google AdWords. Basically, you buy ads that’ll show up on Facebook or Google when people search for terms involving your business. This is targeted, affordable, and effective.

You can also use email to generate leads. Email marketing is effective in any type of eCommerce, and lead generation is no exception. If you compile a good list, you can be sure your emails will reach people who actually have an interest in your business. The more people you email, the more likely you’ll generate leads.

Finally, SEO is extremely useful for lead generation. The tradeoff is that it can be difficult and time-consuming. Many business owners hire a professional to handle SEO, but the cost is usually worth the results.

What are some lead generation tools?

One of the reasons lead generation is so accessible to anyone is that so many tools are available. You don’t have to use these tools, but they can make your life a lot easier if you’re not experienced in a certain field. Another great thing is that many of these tools are affordable, if not free.

Referring back to email marketing, Mailchimp is one of the best tools you can find. Aside from generating leads, it can help you manage subscribers, coordinate entire email campaigns, and much more. It’s a great choice for anyone’s email needs and starts at $9.99 monthly.

HubSpot Marketing is more of an all-in-one tool. It’s perfect for anyone starting out in lead generation and even integrates with HubSpot’s free CRM. This tool helps you generate leads and nurture them through the entire funnel.

You can also check out Leadfeeder, which makes data collection easy. That’s not always a fun process, so this tool can make lead generation much easier. It gives you all the insight you need into who fills out your lead forms on your website, and that information is priceless.

That’s just a taste of what lead generation is all about. You can use many more techniques and tools, but these should give you an idea of what to expect. 

Carla Gayou
Carla Gayou

Carla is a high performing marketing professional with 5+ years of experience driving growth of in a variety of corporate and entrepreneurial environments. Strong command of digital operations with exposure to influencer marketing strategy, branding, analytics, SEO/SEM, customer success, content development, and social media Core expertise lies in managing end-to-end campaigns, creating memorable content, and facilitating improved conversion rates to enhance e-commerce operations. Adept in ensuring alignment with organizational goals, facilitating streamlined operations, and leveraging a data driven strategy used to make insightful marketing decisions.