What Are the Most Effective Ways to Increase Brand Awareness?
If you’ve been in the world of marketing for a while, you may have heard of the “rule of seven.” This simple rule states that a member of your audience has to interact with your brand an average of seven times before making a purchase. Unfortunately, this idea can be frustrating for new businesses, especially if you have a hard time getting your message in front of people even once. So how do you increase brand awareness when you’ve just launched your business?
If you’re wondering how to build a brand, here’s a quick look at the most effective ways to get started.
Get Your Story Out
People may not immediately connect with your products or services, but they will connect with a good story. Storytelling is a great way to showcase your brand’s message while getting viewers to remember what you offer. Figure out what stories your brand can tell, foster an emotional connection, and strive to make an impact on your audience.
Be More Social
Around 70% of Americans are using at least one social media platform, so it’s a good way to stay connected if you’re growing a brand. While you don’t need to establish a presence on every platform, getting to know your audience and creating social accounts on the platforms where they spend their time is good. Even small business brands can make a splash and increase visibility by sharing great content and engaging with their followers online.
Find the Right Keywords
There’s almost nothing better for your website traffic and brand visibility than a presence on the first page of the search engine results pages. But, of course, getting there is the hard part—which is where search engine optimization (SEO) comes in. Using recent SEO trends to find the right long-tail keywords for your brand can help you rank higher, exposing your solutions to more searchers who need what you offer.
Experiment With Ads
While you might be hesitant to throw your budget at advertising, especially if you’re running a newer brand, it’s hard to argue that ads are great for brand awareness. Social media and pay-per-click (PPC) ads can make your brand visible fast, and you can target specific users with your campaign to get more bang for your buck. However, if you’re not sure whether paid ads are right for you, The HOTH has a great breakdown of how ads can set you apart from the crowd.
Increase Brand Awareness With These Key Tips
When you’ve just launched a new brand, finding ways to increase brand awareness can be tough—but not impossible. Though it may take time to increase your visibility and get your target audience familiar with your brand and messaging, the tips above can make your efforts a little easier. As you work to build awareness, don’t hesitate to reach out to a marketing expert for insights specific to your business!
For more tips to make the most of your brand, be sure to take a look at the other business and tech guides on our site.